Strategic Management
SYLLABUS MAN 5422
STRATEGIC MANAGEMENT
3 CREDIT UNITS
COURSE DESCRIPTION
The course of strategic management is intended to be a challenging, demanding, and exciting (integrating) course for the curriculum of management education. It is first and foremost a course about “strategy” and about “managing strategy formulation and implementation processes,” especially in the pursuits of corporate growth through sustainable development. As a “big picture” course, this class is also designed to assist the student in integrating much of the knowledge and skills that have gained in the core management curriculum. The problems or issues of strategy formulation, formation, and implementation or execution cover the whole spectrum of business and management. The main objective is to sharpen your abilities to think strategically, to make strategic decisions, and to weigh things from the perspective of the total enterprise. It means systematically exposing the student to the rigors of industry and competitive analysis, to the characteristics of a global market environment, to the critical linkages between competitive strategy and sustainable development issues to the important ingredients of strategic moves and plans, and to the varied managerial tasks associated with implementing and executing the chosen strategy.
LEARNING OBJECTIVES
After completion of this courses, students are expected to be able to:
- To develop student’s capability to think strategically about a company, its business position, and how it can gain sustainable competitive advantage and sustainable development.
- To build student’s skills in conducting strategic analysis in a variety of industries and competitive situations.
- To improve student’s ability to manage the organization process by which strategies get formulated, formed, and implemented or executed.
- To integrate and synthesize the knowledge and skills learned in earlier courses (e.g. marketing, finance
and accounting, production/operations, human resources, and organizational behavior). - To integrate environmental and social issues into the strategic management process.
- To develop student’s power of managerial judgments, help you become familiar with the problem of top management, and provide you with a stronger understanding of the competitive challenges of a global business environment and stakeholder activisms and pressures on sustainable development.
- To apply the theory and technique of strategic management to actual business situations by utilizing case methods.
MAIN TEXTBOOK
- Thompson, Jr.,A.A., Peteraf, M.A., Gamble, J.E., and Strickland III, A. J. (2018). Crafting and executing strategy-The quest for competitive advantage: Concepts and cases, 20th Edition. McGraw-Hill, New York, NY. (TPGS)
ADDITIONAL READING MATERIALS
- Porter, M.E. (1980). Competitive Strategy: Techniques for Analyzing Industries and Competitors. The Free Press, New York. (PM)
Additional materials will be distributed during the sessions.
LEARNING METHOD
This method is a particular type of learning methods under the student-centered learning (SCL) paradigm. In this approach, students are active learners to find and construct their own knowledge. The instructor serves only as a facilitator to help students achieve learning objectives and develop interpersonal skills. The class time will be devoted to discuss any concepts, materials, and or issues in the subject.
EVALUATION METHOD
- Mid-term Exam (25%)
- Final Exam (25%)
- Presentation, Discussion, Participation (30%)
- Assignment/Quiz (20%)
COURSE SESSIONS
The course Strategic Management weighs 3 credit units which is held in 14 sessions of lectures and 2 sessions of exams @ 150 minutes for regular class and 12 sessions of lectures and 2 sessions of exams @ 180 minutes for the executive class.
Session | Topic | Reading Materials |
1 | Introduction to strategic management
|
TPGS (Ch. 1) |
2 | Charting a company’s direction
|
TPGS (Ch. 2) TPGS Case 3 |
3 | External environment analysis
|
TPGS (Ch. 3) PM (Ch. 1, 3, 4, 7, 8) Case will be distributed later. |
4 | Internal analysis
|
TPGS (Ch. 4) PM (Ch. 2, 5, 6) Case will be distributed later. |
5 | Business-Level Strategy
|
TPGS (Ch. 5) Case will be distributed later. |
6 | Strengthening a company’s competitive position
|
TPGS (Ch. 6) PM (Ch. 9-12) TPGS Case 12 |
7 | Strategies for competing in foreign markets
|
TPGS (Ch. 7) PM (Ch. 13) Case will be distributed later. |
Mid-Term Exam | TPGS Ch. 1-7 | |
8 | Corporate-level strategy
|
TPGS (Ch. 8) PM (Ch. 14, 15, 16) |
9 | Corporate-level strategy (cont…) | TPGS Case 21 |
10 | Corporate-level strategy (cont…) | TPGS Case22 |
11 | Strategy, Ethics, Social Responsibility, and Environmental Sustainability
|
TPGS (Ch. 9) TPGS Case 31 |
12 | Strategy implementation
|
TPGS (Ch. 10) Case will be distributed later. |
13 | Strategy implementation (cont…)
|
TPGS (Ch. 12) Case will be distributed later. |
14 | Strategic evaluation and control
|
TPGS Case 25 |
Final Exam | TPGS (Ch. 8-12) |