The Alliance of Indonesian Master of Management Programs (APMMI), in collaboration with BRI Insurance, successfully organized a National Webinar on 11 July 2026 entitled “The Strategic Role of General Insurance in Risk Mitigation and Protection for Business and Non-Business Sectors.” The webinar featured Ms. Eka Indria Sari, Executive Vice President of Business Development at PT BRI Asuransi Indonesia, as the keynote speaker. The event was officially opened by Prof. Amin Wibowo, Ph.D., Chairman of APMMI, who emphasized the importance of strengthening financial literacy and risk management capabilities among future business leaders. The discussion was moderated by Prof. Rofikoh Rokhim, Ph.D., who facilitated an engaging dialogue between the speaker and participants from Master of Management programs across Indonesia.
During the session, participants explored the evolving role of general insurance as a strategic instrument for managing uncertainty in both commercial and personal contexts. Ms. Eka highlighted that insurance should no longer be perceived merely as an operational expense, but rather as a long-term investment that safeguards assets, ensures business continuity, strengthens financial resilience, and supports sustainable economic growth. The presentation also introduced various types of general insurance—including property, business interruption, marine cargo, liability, engineering, cyber, travel, motor vehicle, home, and personal accident insurance—demonstrating how each product addresses different risk exposures faced by businesses and individuals in an increasingly complex environment.
The webinar concluded by reinforcing the message that cultivating a strong risk awareness culture is fundamental to organizational resilience and national economic stability. Through practical examples and real-world case studies, participants gained valuable insights into risk transfer mechanisms, cost-benefit considerations, and the strategic contribution of insurance in protecting cash flow, preserving capital, and maintaining operational continuity. The event reaffirmed APMMI’s commitment to providing industry-linked learning opportunities while strengthening collaboration with leading industry partners such as BRI Insurance to equip students and academics with relevant knowledge for navigating today’s dynamic business landscape.
